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Tekgraf Centiv™ and DuPont™ Tyvek® Form Strategic Marketing Alliance
Companies Collaborate to Expand use of Web-enabled Digital Signage Solutions
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DuPont™ Tyvek® and Tekgraf, Inc., the world's leading provider of small- and wide-format Point-of-Purchase (POP) sign-making systems announced a strategic marketing alliance to promote the use of Web-enabled digital merchandising solutions in commercial and consumer markets.
Under the terms of the agreement, DuPont™ Tyvek® will be used exclusively by Centiv™, Tekgraf's newly formed interactive division, for all indoor and outdoor banners. In addition, DuPont will provide development and marketing support for Centiv's digital merchandising solutions as well as assessing the use of these solutions throughout DuPont. Financial details of the agreement were not disclosed.
Centiv's turnkey, Web-enabled POP merchandising programs enable companies to manage high-impact, customized and personalized signage for a wide range of applications. These programs take advantage of the Internet to allow customers and sales personnel to access on-line templates and customize high-impact messaging without the ability to alter the basic brand image or creative content. Instant Impact™, Centiv's in-store merchandising program, focuses on customized promotions that increase revenues, builds and protects brand equity and creates high impact. Through its Design and Production Center, Centiv also provides the back room resources to ensure shorter turn around times, while minimizing waste and eliminating excess costs. This creates a greater return on investment for corporate users.
"From the very beginning of our discussions with DuPont™ Tyvek®, it was clear that our business and marketing goals were very much aligned, and that both parties recognized the tremendous leverage presented by a Web-based signage solution," said Tekgraf President and CEO William Rychel. "This alliance reflects the synergies in our thinking, and will help enable Centiv to move beyond retail point of purchase solutions and into corporate, special events and consumer markets."
According to David Kee, marketing manager for Tyvek® Graphics, "The Centiv strategic alliance will complement our traditional sign and banner market channels and enable DuPont™ Tyvek® to fully utilize the advantages of a Web-based system designed for the rapidly changing needs of the POP market. We strongly believe that this business model and technology can also expand the use of wide format digital printing in commercial and consumer markets, and we plan to take an active role in developing these potential opportunities through the Centiv solution."
The use of Tyvek® in digital printing applications has seen rapid growth in recent years due to its unique properties. Tyvek® was chosen by Centiv because it is an ideal basestock for high-performance ink jet receptive coatings used for indoor and outdoor signs and banners. DuPont Ink Jet Banners made with Tyvek® are durable, tear resistant and withstand outdoor exposure, yet they are lightweight, flexible and easy to handle.
Centiv, a division of Tekgraf, Inc. (Nasdaq: TKGF), is based in Vernon Hills, IL, with national deployment capability. Centiv provides customizable print communications programs that increase revenues for retailers, distributors and manufacturers in a variety of industries. Centiv's turnkey P.O.P. merchandising programs are being employed by leading U.S. corporations such as Anheuser-Busch, Pepsi and UDV. This division had first year/2000 revenues in excess of $15 million and has 30 employees. For additional information on Centiv, contact Bill Rychel at 847-913-5888, ext. 124, or e-mail him at wrychel@tekgraf.com or visit its Website: http://www.centiv.com
Tekgraf, Inc. (Nasdaq: TKGF), is an integrated solutions provider to the graphics marketplace with emphasis on the pre-press, wide format, digital printing and large format electronic document management markets. Headquartered in Vernon Hills, Il., Tekgraf is a value-added solutions provider for advanced computer graphics technologies. The company has stocking warehouses throughout the U.S., and sales and demonstration facilities located near Chicago, New York, Los Angeles, San Francisco, Washington (DC), Toronto, Atlanta, Greenville (SC). Tekgraf's CalGraph division is a leading provider of on-site service and preventative maintenance services specializing in wide-format printing devices. CalGraph's U.S. and Canadian service operations include 75 field service technicians, customer support call center, component repair and refurbishment facilities and parts logistics.
Additional information regarding Tekgraf, Inc., may be obtained by contacting Tekgraf headquarters, 980 Corporate Woods Parkway, Vernon Hills, Il., 60061. Phone 847-913-5888 or fax 847-913-5595, or visit our Website: http://www.tekgraf.com
A miracle of science from DuPont, Tyvek® provides high-performance protection for a wide range of applications, including construction, protective apparel, medical packaging, envelopes and graphics. For more information, call 1-800-44-TYVEK® or visit the Web site at www.tyvek.com.
DuPont (NYSE: DD) is a science company, delivering science-based solutions that make a difference in people's lives in food and nutrition; health care, apparel; home and construction; electronics; and transportation. Founded in 1802, the company operates in 70 countries and has 93,000 employees.
This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this press release and include all statements that are not historical statement of fact. The words "may," "would," "could," "will," "progress toward," "move forward," "actively pursuing," "increase," "expect," "estimate," "anticipate," "believes," "intends," "plans," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that such statements are not guarantees of future performance and involve various risks and uncertainties, many of which are beyond the Company's control. Actual results may differ materially from those discussed in the forward-looking statements as a result of factors described below. These risks include, but are not limited to, competitive market pressures, material changes in customer demand, availability of labor, the Company's ability to perform contracts, governmental policies adverse to the computer industry, economic and competitive conditions, and other risks outside the control of the Company, as well as those factors discussed in detail in the Company's filings with the Securities and Exchange Commission, including the "Risk Factors" section of the Company's registration statement on Form S-1 (Registration No. 333-33449). SOURCE Tekgraf, Inc.
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6/05/01
DuPont™ is a trademark of E.I. du Pont de Nemours and Company.
Tyvek® is a registered trademark of E.I. du Pont de Nemours and Company for its brand of spunbonded olefin.
Centiv™ is a trademark of Tekgraf, Inc.
All other brand name products and services mentioned are trademarks of their respective owners.
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